The beauty of social media is that your presence and identity what you intend it to be. Unlike real life you can selectively share information; if you are having a bad hair day passersby in the street will be aware but your twitter followers need never know, unless you decide to upload a candid snap of the disastrous look they would be none the wiser.
This is the true beauty as you can strategically share parts of your life and persona opposed to the whole package; if you intend to use your profile for business purposes you need not divulge information about your social activities or relationship woes and vice versa.
First impressions are usually lasting and in the case of twitter your bio, profile picture, and what accounts you are connected with determine who you are. This is your first impression that will either prompt a person to interact with you or give you the social network cold shoulder.
Your Profile
Completing your twitter bio can be a difficult task as it is hard to describe yourself and select key facts and points to include in order to create the impact you desire. The best way to do this is to be honest; try to avoid filler descriptions that don’t really mean anything. If you have a point to make explain that point, for example rather than state you are a link building expert explain why you are an expert by including your professional experience or impressive accolades. Be specific about achievements as exaggerating such points can be a set up for disaster when someone later questions this or requests you to do something that you in fact fluffed in your bio. A great way of attracting the right followers is to state why you are on Twitter and what purpose your account is to serve. Your twitter bio should describe ‘who you are on twitter’ the fact that you like ice cream and long walks is irrelevant and need not be disclosed.
Be selective with your following
Everyone has a different philosophy when it comes to following people back on Twitter. It is seen as the polite thing to do and can get your numbers up but it may not be the right thing for your account. It isn’t strictly a numbers game, it’s about the quality and relevance of the connections you make. If you follow the right people within the chosen field you are aiming your activity and create good content then people will naturally want to follow you. Retweet and favourite tweets that have made a significant impact on you not just any you find slightly humorous, remember you are sharing this with your followers so it must compliment the tone of your page.
