I stumbled across this today when one of our salesman pointed out Google offering a credit card comparison. If you click on the link to:
https://www.google.com/comparisonads/ukcredit?sort=1#ti=0
It shows a page full of adds and the ability to apply now! I’m sure the guys at Money Supermarket, Compare the Market and Go Compare are all a little anxious and why not, Google have the ability to put themselves at the top of the lists for competitive terms such as credit card and mortgages then when will they role it out on more universal products.
Interesting information..