Alot of web designer and internet marketeers forgot about the Psychology of Search. Firstly lets think about what happens when you search, this article will cover a few aspects of the Psychology of Search.
Types of Searches
- Generic – High Traffic Researchers
- Semi Generic – Medium Traffic Researcher / buyers
- Long tail – Low traffic buyers
You can see the first point outlined, trying to cover the different keyword criteria will allow you to gain both volume of visitors (based on more visits more conversion.) but also cover the low volume high converting keywords. * (Note this can be different dependant on industry.)
Next the Search Space:
Things to think about, if you use both marketing methods of PPC and SEO then you can cover twice the “retail space” this is also what i call the “Derren Brown” theory where basically without a user realising the brain automatically realises a common theme because your web name appears twice, of course it also means that your twice as likely to be clicked.
The next point about search space is your title and description, everyone puts keywords in there title, but be creative so that you receive the click.
Thats a little teaser for the moment.
Good writing long tail are used mostly for local search while medium for searching a corporate / company/brand etc house related content and Generic are used for global and competitive searching .
* Generic – High Traffic Researchers
* Semi Generic – Medium Traffic Researcher / buyers
* Long tail – Low traffic buyers