One of the biggest problems that a company can face is predicting what will happen in the future in regards to online presence. There are natural peaks and troughs throughout the financial year in any industry as demand for product and services change due to the nature of season i.e Christmas in retail, the first quarter of the year for the property market.
This is due to the masses requiring a specific thing at a specific time, yet what do you do for the rest of the year? That is where online data analysis is vital in forward planning for your next year of business. Access to valuable data highlighting trends and missed opportunities within your industry makes planning advertising activity and online strategic marketing for the next twelve months a doddle. Being able to target gaps within the industry and make informed predictions with the use of real data mapping annual activity will get your business plan and marketing strategy off to a flying start.
Footprint Reports
Our Footprint reports that we produce give a snapshot into a industry at one moment in time. These snapshots are brilliant as they show how the industry is at one point in time. These reports bring together all parts of a online presence including links, keyword reach and social. You can see who is excelling in an industry or how bad a company may be performing in a industry. Also from this knowing the overall approach of the industry is really important to know. You can identify if a industry is driven by good search results or by the social approach.
Insights Reports
There can be a number of different outside influences that force a companies hand. This could be the increase in demand for a service,the increase in competitiveness of a industry.
Being able to see trends in an industry is where a company can really excel and see what the competition is doing.
Being able to know who has focused their time and efforts within the industry and where they have focused it whether it is links, content or social allows a company to adapt their marketing budget to accommodate a change.
Historical data on any industry is available on request and can demonstrate online activity and change over any course of time. This shows how an industry naturally develops online by audience requirements but how you and your competitors attempt to improve and implement new strategies and marketing techniques.
So when you and your team sit down to start your new marketing plan of attack, what better tool to have than data to inform and guide your decisions. No boardroom planning meeting is complete without an insights report. Do you have yours yet?
