It’s widely accepted that you simply cannot have an effective online marketing campaign without the inclusion of social media.
These all encompassing, far reaching social domains can not only help you reach new customers, it can help reaffirm relationships with current ones and project your business into the hearts and minds of people across the globe.
Statistics Brain.com stated that in July 2014, there were on average a total of 645,750,000 active registered users on Twitter. With this statistic in mind, and the undoubtable progression to even larger heights over the past 6 months, it seems foolish not to expand into social media marketing.
But what does it take to create a successful campaign?
Sign up
One of the most basic principles is to actually sign up. Stop putting it off, telling yourself you’ll do it tomorrow. Do it now- and promote the heck out of it. Add it to email signatures, get it on your website, put it at the bottom of your business cards and get people talking about you.
Interact
You’d be surprised how many people create accounts and then leave them to gather dust in the corner of the internet. Yet it’s vital that you DO NOT do this. The only thing worse than not having a Twitter account is having an empty one. You’ll find a large section of your customers will take for granted that you can be contacted on there, considering it’s likely your competitors will be registered and interacting across Twitter and Facebook; so don’t get left behind.
Outsource it
Maybe you’re thinking this all sounds great, but wondering how you’ll find the time to run this as well as your regular business, especially if you’re an SME? There is, however, a solution to this problem: marketing agencies.
This sector specialises in providing expert access to successful social media campaigns, and their breadth of knowledge and expertise will ensure that not only does your social campaign work; but it also flourishes beyond what you would have thought possible.
Monitor your metrics
So your accounts are up and running, and you’re finding time to interact with customers and update it regularly, or are out sourcing it. But the next step is to monitor how we’ll you’re actually doing. Programs such as Twitter Analytics will help you track your progression. Everything from your engagement rate through to how many times the links you post are clicked is tracked on here.
Improve on your weaker areas
Once you’ve tracked it, you can see where you need to improve. Need to interact more? Then do so. Links not being clicked a lot? Create more engaging and interesting posts.
The more you become known on Twitter and other social media platforms, the further your reach will go and the more interest you’ll get surrounding your business.
So what are you waiting for? Get started on your social media campaign and see how it can revolutionise the progress of your company today.
Want to speak to someone?
If you require any more advice or guidance on the subject, or would like a little assistance, then contact Neil Walker Digital Group. We specialise in this sector, and would love the opportunity to apply our expertise to your social media and content marketing campaigns.
Visit our website www.onlineventuresgroup.co.uk to find out more, or call us on 07816897301. We are also on Twitter @theukseo, where you can follow us to keep up to date with all the latest news and our innovative industry blog posts.
