Facebook had 950 million unique visitors in 2012, YouTube had 880 million and Twitter had 170 million. These huge numbers are what marketers go crazy about; just think if you played your cards right on social media, you could have a hefty chunk of these unique visits to your social media profile, of which many will convert into visits to your website.
Currently 80 per cent of B2B businesses use Twitter to contact their target market. The information superhighway, Twitter, is great for getting fast snippets of content out into the open to a huge audience you’ve built up. It also allows you to keep a close eye on what your competitors are doing so you can learn and adapt depending on what they are doing.
Lifespan of a tweet
A tweet has a lifespan of approximately 30 seconds, which can be an advantage as well as a disadvantage. The disadvantage of this would be that you have a small time frame in which to wow your audience enough that they click on your link or profile. The advantage is that you can post out multiple tweets all linking to your website without it being thought of as spam or overkill.
This lifespan means that it is absolutely imperative that you have an eye-catching title, one that people will see and react to immediately. One way of doing this is adding hashtags; they sum up a tweet while also giving a category to them – another way of getting noticed in the big world of Twitter.
One of the worst things to do on Twitter is to drop off the radar, which is surprisingly easy. One or two days without posting on Twitter is detrimental to your business. Consistency is key.
Engage with your audience
Another great thing to do on Twitter is to engage with people. People like to talk, they like to interact and they certainly don’t like talking to a brick wall. You need to create a connection with your followers; they’ve taken the time to reply to one of your tweets, you better make sure you do the same or they will start to get annoyed. A bad reputation is something you want to avoid at all costs. Reply, even if it’s just a simple “Thanks :)”.
Finally, 140 characters is not enough. Break down your text and use more media forms. Videos, images and even links are a great way of switching it up a little. Your audience will see this and be more inclined to click on it and engage with it. Creating a happier audience and therefore a tweet which is more attractive to them; essentially creating more traffic to your site.
In conclusion, to have a small slice of the vast social world you need to post frequently with eye catching, interesting titles for your links. You need to add hashtags as well as interacting with your followers and anyone who takes the time to reply to one of your tweets. Finally use a range of different mediums when tweeting.
