Content is crucial to online marketing. With over 80% of people using search engines to browse the internet, it has become mandatory for websites to use online marketing and to incorporate blogs into their website to ensure a high rank within search engines when keywords are searched for. However, the sad truth is that you can write the most creative, extremely well written and insightful blog, and it can easily become worthless if it isn’t properly optimised for search.
Effective blogs can:
- Increase the traffic your website receives
- Boost your website’s ranking
- Increases the amount of links
- Allow you to engage with your readers
Here are a few ways you can optimise your blog posts:
Conduct Keyword Research
Keywords are the backbone to gaining links and increasing traffic through blogs. You need to ensure that you get the right kind of visitors to your site. Once you have decided on your topic, you can check to see if people are actually searching for your intended keywords by using many tools, such as Keyword Planner. However, avoid stuffing your blog with keywords. It is considered a ‘black-hat’ tactic and Google will penalise you. Allow your text to flow naturally and you will incorporate keywords without even realising.
Mobile Optimisation
Ensuring that your blogs are optimised for mobiles is a great way to increase your rank and direct traffic to your website. It is essential you do so as Google has started to demote and de-rank websites that aren’t optimised for mobiles. This is because of the ever increasing amount of searches conducted on mobile devices. Optimising your blogs for mobile devices should be at the top of your to-do list if you want your website to stand-out within the search rankings.
Original Content
This goes without saying, but writing duplicate content is easily done. Original content is king when it comes to search. Producing original content on a regular basis should always be your top priority as it will ensure you do well in the search rankings and place you among the top results. If you don’t, Google’s many algorithms will find your duplicate content and push your website to the bottom of the pile.
Share your Blogs via Social Media
By sharing your blogs through social media, you will drive more traffic to your website and gain inbound links, ultimately growing your search engine visibility. Be sure to add ‘share’ buttons on all of your blogs and posts to encourage readers to share your content. You may think most of the viewers will never become customers, but that’s beside the point. The aim is to generate attention for your blogs and posts which will make sure that Google has to place you higher within the search rankings.
Can you think of any more ways to optimise your blog posts to increase your rank within search engines? If so, please let us know!