With the number of content management systems out there, it can be hard to know which is the best one for your website.
From Joomla to MODX to Drupal, the options are endless. And while we do appreciate that variety is the spice of life, there’s one CMS system that stands out leaps and bounds above the rest for us.
And that CMS system is WordPress.
WordPress was founded in May 2003, and since then has gone on to become one of the leading CMS systems in the world.
Whether you’re simply uploading your own personal blog, or utilising it to manage your company’s website, the benefits of using WordPress over competitor CMS systems are potentially endless.
Below, we’re going to take a look at five of the main reasons why you should switch to WordPress.
1. It makes search engine optimisation easy
If you have a website, you’re going to want high rates of traffic – otherwise, what’s the point? And one of the most effective ways of doing this is by utilising search engine optimisation (SEO).
A website with a great SEO strategy in place will rank well on search engines. If you rank well on Google, your website is going to get more exposure, and, inturn, you will get more visitors.
Without featuring highly on Google’s search results, it’s likely your website will fade into oblivion. And you don’t want that.
WordPress knows how important SEO is when it comes to the success of a website, which is why it makes optimising individual pages easy for users.
By inputting keywords, linking to other relevant websites and using meta descriptions, your chance of being ranked highly by Google will significantly improve. Basically, WordPress could help you rank more easily than other CMS systems.
2. It’s free
Not only is WordPress great at helping even the least technical personnel to conduct SEO, it’s also free.
For such a fantastic platform to not charge is incredibly rare in the current consumerist market.
So make the most of the fact that you don’t have to pay for WordPress.
It turns out they were right when they said that the best things in life are for free.
3. It’s simple to control
Another factor that puts WordPress ahead of the competition is that it’s incredibly easy to use. From uploading content, through to creating keywords, setting featured images, inserting links, videos and more; you’ll be hard pressed to find a CMS system that is as simple as WordPress.
It also does all of the HTML coding for you too, meaning you don’t need to be a coding wizard in the slightest to run a website. It’s key facts like this that mean you really won’t find an easier CMS system to operate than WordPress.
4. It’s forward thinking
By using WordPress, you’re not only getting access to an incredibly user-friendly content management system, but you’re also getting access to one that can schedule posts.
This means that if you have a press release that’s embargoed to a certain date, or if you simply want your post to go live tomorrow but won’t have time to post it then, it’s not a problem.
You can schedule your content days, weeks or months in advance, which will allow your website and blogs can look after themselves, whilst you get on with your other appointments.
5. It supports multiple users
If you host a website, it’s likely that you’ll have more than one person working on it.
Another great feature offered by WordPress is the option to create multiple users. This means if an individual writes a certain blog or piece of content, that it can easily be published under their name.
It also removes the need for everyone to share the same password, as well as getting rid of the need to give everyone access to the main login details for the WordPress system. This is also useful from a management perspective, as you will be able to see what your employees have posted and when, making it easier to track their performance.
This means an easier to use, and more secure than other CMS systems allow for.
WordPress wins again.
The above points are just the tip of the iceberg when it comes to the endless benefits of the innovative CMS system WordPress. But they are five of the most innovative points when it comes to what makes this excellent CMS system stand out from the competition.
We hope you’ll find it of use should you take the plunge and choose to switch.
We know we certainly do!
Are you a fan of WordPress? What’s your favourite feature? Get in touch on Twitter @theukseo and join the debate; we’d love to hear your thoughts.
