Social Media

I’ll be honest – Twitter isn’t my forte. I find Facebook much more ‘me-friendly’, so I can well and truly sympathise with those that regularly fail on social media.

However, the truth is that large companies shouldn’t really be failing. These companies’ social media departments are managed by competent, educated people, all of whom have (or should have) lots of experience in creating comprehensive social media strategies.

So, if that really is the case, how – I repeat – how did some of these fails happen?

Take a look at these five cringers from 2013 so far:

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Facebook is set to offer clickable hashtags on their site much like Twitter has been doing for years.
After first starting in IRC channels, hashtagging has blown up. This is mainly due to the popularisation of Twitter, after a huge boom in traffic in March 2008.

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Facebook had 950 million unique visitors in 2012, YouTube had 880 million and Twitter had 170 million. These huge numbers are what marketers go crazy about; just think if you played your cards right on social media, you could have a hefty chunk of these unique visits to your social media profile, of which many will convert into visits to your website.

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Digg, a social bookmarking site which launched on December 5th 2004 and at its peak attracted 236 million visitors annually. Which made it one of the largest online hubs of its time. However, in 2010 Digg fell victim to a mass migration from one hub to another smaller more communal hub, Reddit.

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