Many small enterprises still undervalue the need to use social networks such as LinkedIn as a part of their online marketing. LinkedIn is now established as a great place for business minded people to interact and connect with each other, but how can SME’s use LinkedIn to increase the potential of their business and get themselves noticed?
I know what you’re thinking. Here it is, another anonymous figure lecturing to us about why content marketing is the latest trend. It’s annoying and (most of the time) deeply repetitive. That’s why I want to look at content marketing without the content.
Content is one of the most important things a business can produce. You could have developed one of the most amazing products in the world, but with no content to explain what it is and who you are, it’s more likely than not that your existence and product will be ignored. There are different ways to create content that will increase brand awareness. It can range from social networks, to viral videos.
Any business worth its salt these days has a strong and memorable presence on a number of social media platforms. Not every social network is suitable or applicable to every business, but there is at least one or two that every business can benefit from making use of – greatly so. It’s not necessarily true that the more social media platforms you’re on, the more successful your business will be – the key is to ascertain which social networks are right for your business and use them well. It’s better to have a solid and consistently engaging presence on two social networks as opposed to dabbling in five different ones and only having limited outreach.
In the days of roaring Brit Pop and outrageous Union Jack dress, London ruled the waves of contemporary cool. Flats were cheap, arts jobs were abundant, and Notting Hill didn’t represent aspirational living.
It’s a well known fact that when it comes to law firms, Business Development is different firm by firm, but in reality what do Business Development Managers have to achieve in a law firm? It’s the Partners role to sell the services of the firm, the Associates role to complete the work, so it must be the Business Development Managers role to market the firm, right? But how? What makes you ‘buy’ legal services – it’s a very ‘on-demand’ product rather than something you always need – for most people anyway.
Some twenty five years ago, an ingenious creation that is now taken for granted as our god given right to knowledge, entered our lives. Many of the youngsters that I work amongst on a day to day basis are younger than this gem and have never known what life was like before we had a wealth of information available at our fingertips.
Since its introduction in July 2011, Google’s answer to social networking has divided opinion across the digital community. This critique will analyse the pros and cons of Google+ and whether it has the potential to compete with the big hitters such as Twitter and Facebook.