As we have discussed in previous Neil Walker Digital blogs, native advertising is becoming prominent on the online marketing landscape, but in case you’ve not cast your eye over those previous entries, what is it exactly?
Native advertising could be described as ads that are seamlessly integrated into a user’s feed or screen, and are nearly indistinguishable from organic content. Essentially native advertising is dressed up to look very much like the content it appears within.
Native advertising has quickly become one of the most popular advertising techniques that a business can use. It isn’t a surprise really. It’s one of the best ways to convey your product over to an audience without it seeming like a full blown advert. It’s less, “SELL SELL SELL”, and more “Check out this interesting article about our product”.
Viral content is a phrase that gets thrown around a lot these days. It can be found on the forefront of a marketing campaign and it’s often shared on different social media. The big questions is, what is it all about?
All successful social media campaigns have one thing in common: good planning. Like most things in life, jumping in head-first to a social media campaign will quickly prove to be a bad idea. Think of your social campaign as your battle plan – you need to decide when you’re going to strike and how, and also have a contingency plan in case things don’t go exactly the way you planned.
Incorporating an image into a tweet uses up 23 of the available 140 characters. Of course, with these 140 characters that you have at your disposal per tweet, you need to get across exactly what you want to say. So, this considered, every character is incredibly precious and using 23 of them up to make way for a picture is illogical, right? Wrong. Dead wrong. An image can be much more valuable to a tweet than what you can say with 23 characters (which, actually, isn’t very much at all) – if you choose a good’un. A decent image can be invaluable and may just make all the difference. It can have an enormous influence on how far your content reaches on social media.
When we describe something on the internet as having gone ‘viral’, what we mean is that it has spread very quickly and has had an extremely far reach (often global).
Generally speaking, the word ‘virus’ and its variants have negative connotations (even in computer terminology), but with regards to content this is not the case whatsoever. Producers of any sort of content (be that in a professional or a recreational capacity) want their work to spread across the internet like a virus – that’s the idea. The more people that see it, the better.
Your content might be magnificent, it might be sculpted by the most talented wordsmiths around, it may inform, delight, entertain and it may add a tremendous amount of value to your brand, products and company. Great. All this is well and good, and you might be delighted with your efforts, but are people actually seeing it? You can’t just create a blog and expect people to read it. You can’t film a video or record a podcast and suddenly expect the entire internet to instantaneously tune in. Unique and inspiring content which is crafted with due care, attention and effort is what people surf the internet to find, and in 2014, content is what ultimately drives leads and sales.
When creating a web page, one of the key things to do is have good quality content. It used to be that this would only be text based, but this has quickly changed. Infographics are a great way to convey visual data to your target audience without having a large wall of text that isn’t pleasing to look at.
It was once said that startup companies live and die by their ability to drive customer acquisition growth. There are many ways to generate more interest in your brand; some being more effective than others. In this blog, we’ve ransacked the web to find you the most useful tips and tricks to increase your customer base.
Google+ has been growing steadily since it came onto the scene in 2011, in fact, it has actually been growing non-stop and at the time of writing there are 359 million active users on the network.
If you have a Gmail, Youtube, Analytics, Webmasters or any other Google service, you may already have a Google+ profile. If you are a person or a business who hasn’t, it is very simple to sign up. Simply visit the Google+ homepage and set up your own personalised profile.