It was reported in the first quarter of 2015 that there were over 302 million people using Twitter alone. So with this figure in mind, when we think about all the other social platforms out there with millions upon millions of followers, it perhaps an indisputable truth that a company wanting to grow its business online should make the most of these platforms.
Social Media
Generation Z Incoming: 6 Adjustments Marketers Should Make for the Next Generation
The age of Generation-Y marketing is slowly rolling to an end. But who’s coming next? Well, that would be the tech savvy, independent and socially aware Generation-Z.
5 Foolproof Ways to Boost Your Social Presence
It doesn’t matter what type of industry your business is working in, having a social presence is incredibly important. Not only can it provide you with new leads, but it helps to cement a relationship between current and potential audiences. This blog will outline five of the best ways to boost your social presence to new heights.
Social Media Marketing – The Check List
It’s widely accepted that you simply cannot have an effective online marketing campaign without the inclusion of social media.
A Look Back: 2014 Online Marketing Trends
Online marketing in 2014 marked a monumental shift in the industry. From the growth of mobile optimization straight through to the domination of image heavy content, 2014 has been a year that really has redefined the sector.
Black Friday: The UK phenomenon that began online
To many of us living in the UK, Black Friday seems to have come out of nowhere. As headlines flooded with reports of police called out to several locations in response to aggressive retail woes, people stood and watched in disarray and confusion over how so much chaos was unleashed in such a short frame of time. To our American readers, however, the waves of shoppers flooding in to snag a reduced bargain is a well known fixture on the US retail calendar.
Social Media Marketing and Metrics in Business
Social media is incredibly popular with customers; more specifically it’s popular with your customers, making a social media presence especially important for businesses. According to fastcompany.com, only 7% of marketing companies do not use social media as part of their campaigns, so with that statistic in mind it’s hard to argue just how important social media has become in the successful marketing of businesses.
Under Fire in 140 characters: Brands Caught in Online Controversy
Of the many marketing pitfalls faced by brands when they’re creating an online presence is the production of a personality. Like it or not, every brand’s digital marketing output has the added factor that anyone can – and will – contact them, expecting to directly talk to ‘the brand’.
4 Historic Brands that have gone 'Digital'
The internet and social media is now a solid advertising platform. Today, big brands and companies invest a hefty portion of their marketing budgets on snagging casual web surfers. With reports now suggesting that people spend on average over 5 hours a day online, it’s clear to see why. Many more people spend time on online devices nowadays than they do watching television, making online content a top priority.
Many brands will have a Twitter account, Facebook profile and the standard social media connections for distributing their promotional material. Companies such a Blinkbox and GoPro cameras as discussed in previous blogs have led the way in brand marketing, but these companies were established more or less entirely through an online medium. How do brands with a history manage to convert their image online?
Why native advertising is the next big thing
Native advertising is something we’ve been focusing a lot on recently, and it isn’t for no reason. Here at Neil Walker Digital, we have the talent to sense when something big is going to take over the market, and with native advertising, it’s definitely something that’s going to explode.