If your intention for your website is to receive no revenue, sales or visits, then feel free to click onto something else. If not…
It’s a well established fact that content is vital when embarking on an optimisation and/or marketing strategy. It really is. But, a less debated concern is what type of content is king? Or, in other words, how good does that blog post have to be, after all, a link is a link is a link, is it not? Does it have to be good at all?
April 24th was a significant day within the world of SEO. It was the day of the penguin. Normally cuddly, cute little creatures, beloved by all, this was a penguin on a mission. A penguin on the warpath. He was dispatched with one intention: obliterate anyone in his path that utilised ‘black hat’ SEO techniques.
There were significant casualties. A huge number of sites. You may have awoken on the morning of the 25th to find a site that sat on high at #1 in the google rankings for your main keywords now languishing on the 7th page of google. Sites were blown out of the water over night.