Content Marketing and Strategy
Subheadings: Why they're important and how to use them effectively
How many times have you clicked on a blog with a compelling title and then been greeted with an uninviting wall of text?
I have experienced this countless times. On each instance I have closed the window with my interest in the blog closing just as quickly. Even if the content of your blog is brilliant, presenting it as a block of text is a sure-fire way to render it unreadable.
Why writing wonderful headlines is easy, really
Knowing how to create a good blog post title is a fine art.
It’s one that, I must admit, I saw as my weakness for a very long time.
Being able to piece together a stunning, attention-grabbing, read-me-or-you’ll-regret-it title is just as difficult as writing the post itself, if not harder. Any writer worth their salt will tell you that writing five ludicrously good words is tougher than penning one thousand plus.
But it is something you can learn to do.
Content Rules the World: 2014 predictions
2014 has already arrived at the Neil Walker Digital office with a bang, thanks to our latest report and the usual fun and merriment that Christmas brought to us. Now that things are settling down again though, we’re ready to get back to work and know that there’ll be a lot of changes in the year ahead.