If you’re familiar with Neil Walker Digital blogs then I’m sure you know how much we love content. We understand how content can help to define a business. It isn’t always easy to simply start producing content. Without a clear vision on what you want your content to be about, there can be numerous headaches before you get a grasp of what subject you want to create content on. It’s completely possible to spend countless hours producing something that you think will expand your brand into the next level, only to realise that it does very little in the way of improving engagement, sales or traffic. This can become a discouraging process
Content Marketing and Strategy
How SMEs can utilise LinkedIn’s publishing platform
Many small enterprises still undervalue the need to use social networks such as LinkedIn as a part of their online marketing. LinkedIn is now established as a great place for business minded people to interact and connect with each other, but how can SME’s use LinkedIn to increase the potential of their business and get themselves noticed?
Why Content Marketing is About Much More Than Content
I know what you’re thinking. Here it is, another anonymous figure lecturing to us about why content marketing is the latest trend. It’s annoying and (most of the time) deeply repetitive. That’s why I want to look at content marketing without the content.
3 new content marketing tools to help you generate content AND ideas
I am sure that you, a person interested in content marketing, has read tens, if not hundreds of blog posts about content marketing strategies and used several tools to aid with the generation of content ideas.
Yes? Well, hopefully you will have an interest in the tools that I would like to bring to your attention.
At Neil Walker Digital Group, what usually happens when we get creative is that we create internal tools to improve our own workflow and then some of these get turned into products that we sell, or into tools that we release on to the web, such as the three in this post.
How content creation can increase brand awareness
Content is one of the most important things a business can produce. You could have developed one of the most amazing products in the world, but with no content to explain what it is and who you are, it’s more likely than not that your existence and product will be ignored. There are different ways to create content that will increase brand awareness. It can range from social networks, to viral videos.
All about content marketing audits
At Neil Walker Digital we know that content marketing is now key – we have blogged very recently about this, including our posts on content strategy and format within content marketing. Producing engaging content cannot happen without both a strategy and a clear idea of content format – but how do you make sure everything is ticking along nicely, and how do you ensure that you are getting the amazing results you have promised your clients?
Why content marketers should embrace strategy planning
It’s commonplace for brands to now hire agencies to create content in order to grow their business. Content marketing is now the big thing in the digital world – content eccompasses blogs, videos, whitepapers, infographics and guest blogs – all of these things help to drive engagement and build brand loyalty. Loyal customers buy more things; it’s a snowball effect – engaging or educating people through un-salesy content in order to gain their trust.
How to build links without guest blogging
When the practice of guest blogging first came about, it was fantastic for both the guest and the host. The former would usually be a well-thought-of writer whose work would thereby gain exposure and recognition on another website aside from their own, and the latter would of course be the recipient of content which was well-written and, more importantly, of specific interest to their readership.
What’s the role of format in content marketing?
If the name of the game is content marketing, then format reigns king.
In 2014, a ‘new trend’ emerged in marketing that took the industry by storm. Content marketing became the tool par excellence for attracting and retaining customers through the production of valuable and meaningful content. Initially, all of this seemed a little odd. It would be wrong to say that content marketing is enduring a revival because, in reality, it never went away. Content has always been there, but it’s being utilised now in an entirely different way. Longform writing is becoming the norm and businesses are turning their attention to various marketing formats to showcase their brand.
The Future of Business Development in Law Firms
It’s a well known fact that when it comes to law firms, Business Development is different firm by firm, but in reality what do Business Development Managers have to achieve in a law firm? It’s the Partners role to sell the services of the firm, the Associates role to complete the work, so it must be the Business Development Managers role to market the firm, right? But how? What makes you ‘buy’ legal services – it’s a very ‘on-demand’ product rather than something you always need – for most people anyway.