It was once said that startup companies live and die by their ability to drive customer acquisition growth. There are many ways to generate more interest in your brand; some being more effective than others. In this blog, we’ve ransacked the web to find you the most useful tips and tricks to increase your customer base.
Content Marketing and Strategy
The importance of longform in the present and future of content marketing
You’ve probably noticed that we’ve been talking about longform content quite a lot recently. In fact, we’ve been using the medium of longform content to talk about longform content. We’re huge longform enthusiasts as we believe that it’s the sort of writing we need in content marketing now – and will continue to need for a good number of years yet.
13 Different types of amazing content that will get your website more traffic
It’s now widely accepted that content marketing is a fantastic way to drive more traffic to your website, or your client’s website. This can be done by writing shortform or longform content, but what if you’re not an exceptional writer or are looking to mix things up a little bit? Here are a few different content ideas which you can create regularly in order to succeed in online inbound marketing. It’s most likely that you will have a blog and social media accounts; you might be getting tired of writing and sharing content all the time. So, here are a number of types of content and how you can use them on your websites.
How to identify blog topics that are relevant to your audience
We recently wrote a blog piece which looked at how to overcome writer’s block. One of our trusty wordsmiths here at Neil Walker Digital discussed the ways to power through when suffering from what is a writer’s worst nightmare. It happens to the best of us, even the most experienced blogger or copywriter will be lost for words and be at a loss as to what they should write next.
Getting to know Data Analytics in Content Marketing
In the dizzying heights of content marketing, where online users are subjected to enough daily information to fill 764 newspapers, it’s easy to suffer from information overload. However, it’s not just readers who are struggling to process all of this data. A recent study by eConsultancy demonstrated that 91% of digital companies are producing more content than the year before. As competition for online space continues to grow, businesses are being put under increasing pressure to upload as much information as possible (whether through blogs, Tweets, or clever infographics). This then begs the question: How is this content being monitored and how can businesses measure its success?
How to power through writer’s block
Sometimes, even the most talented wordsmith can struggle to put pen to paper and suffer from that dreaded condition they call writer’s block. It’s nothing to be ashamed about, of course – some of the greatest writers in history have been known to hit such walls. F. Scott Fitzgerald – author of such classic works of literature as:
- The Great Gatsby
- Tender is the Night
- The Curious Case of Benjamin Button
Fitzgerald was a well-known sufferer of this wretched writing affliction. Luckily for F. Scott, in one instance he found that he was able to shake it off with a good afternoon bus ride, followed by a stroll and a haircut. Ironically, he wrote about this very experience in Esquire in 1936.
For some of us, however, it can be a bit more complicated than that and involves a bit more of a struggle – not to mention the harsh reality that some of us are too busy and on too tight a deadline to go for a wander to the barbershop.
How important are infographics to a business brand?
If ‘longform’ content was the buzzword of the past year, then infographics is definitely a major contender for 2014/15. For those of you who are already marketing-savvy, then you probably already saw this one coming. You could even argue that it was a natural progression. As more companies continue to produce longform content, online users are being bombarded with more information than ever before. It’s been estimated that the average person is exposed to 174 newspapers full of information on a daily basis.
The essential ingredients for writing a killer blog post
Have you ever written a blog post that you were absolutely certain would be the one that would make you famous, the one that would go viral, but it ended up falling flat as a pancake? No one tweeted it. No one commented on it. Not one person gave a damn about it.
Longform vs. Shortform content: which is best?
Here at Neil Walker Digital Group, longform content is our new favourite toy, and it’s one that’s producing amazing results not only for ourselves but also for our clients. We’re constantly altering our strategies, because we aim to never be seen as a one-trick pony. We’re championing ultra-longform content for all of our clients and it’s proving incredibly successful, but we have to ask the question – is longform the ideal option for your business?
How Legal Firms can benefit from Content Marketing
A law firm aims to serve clients and to develop relationships. With a bit of luck, moreover, they will make some money along the way.
However, this is often easier said than done. In addition to these primary goals, it’s of the utmost importance that legal firms have an effective marketing strategy to further their business and financial interests. In 2014 and beyond, law firms really need to use content marketing to achieve their aims successfully.
Regardless of your particular area of practice, great content marketing has one clear objective – to make your firm the definitive thought-leader in your respective field and/or location.