‘Native advertising’ is one of those expressions you’ve probably heard quite a lot recently. A member of our content team, Andy, wrote a blog about it just the other day, in fact – which you can read here.
Content Marketing and Strategy
How is native advertising shaking up online marketing?
Change is inevitable, and whether it’s for better or worse, there’s not much a mere mortal like you or me can do about it. People are very vocal about change, just by seeing the reaction to online streaming provider Netflix changing their logo, or by observing the outcry when Facebook decide to tweak their website, you can get an idea of people and their attempts to fight it. Personally, I see change as progression, and within the world of advertising and digital marketing there has been a real growth in what’s known as native advertising – a real change that has united publishers and advertisers.
How to create impressive content that breeds phenomenal success
We are currently living through an online marketing revolution, and the tables have well and truly been turned. The panda has left the building and Google has stuck a knife into traditional SEO concepts. Through algorithm improvements, the onus has now shifted from your traditional optimisation practices and content marketing is now the new star – many online marketing companies have stood up and taken notice. But fear not, SEO experts, as your jobs are safe for now, and don’t be alarmed when your company begins to morph into not just a marketing company, but a fully-fledged creative agency and publisher.
How to improve and personalise your visual content
Over the last few weeks we’ve touched upon the topic of visual content quite a bit here at Neil Walker Digital. I wrote a blog post last week about how attaching images to your tweets when you’re linking to articles can increase its outreach, and my Rochdalian colleague Chris wrote one a couple of weeks ago about making the most of infographics.
From Rome to Ben & Jerry’s Ice Cream: 4 Reasons why Storytelling Should Centre in Every Marketing Campaign
Between 29-19 BCE, the Roman poet Virgil wrote the first Latin epic poem of his generation. The Aeneid, as it would later be named, was a 1,896-line poem which detailed the triumphant return of Aeneas; the epic hero who escaped from Troy and travelled across the Aegean, facing numerous perils, and eventually settling in Italy. He fought the Carthaginians and even began an affair with the half-goddess, half-African queen Dido. After overcoming numerous battles and tribulations, Aeneas was crowned King and was responsible for establishing a thousand-year dynasty which solidified Roman rule in the Mediterranean.
So what's the deal with duplicate content?
Dealing with duplicate content is one of the most irksome aspects of being a writer, and in terms of being an online writer, you also have to deal with the ramifications of copied content. Whether it’s been done in a scheming ‘black hat’ way, or whoever’s responsible for the copying did it completely innocently, duplicate site content can be a big issue.
Content Marketing: The Audience Matters
Content marketing is one of the most popular and effective ways to reach your intended market. It doesn’t matter if your content is within a blog, or is something else, if you fail to engage with the correct audience, a piece of work isn’t going to do well.
Learn the essentials of writing great headlines for your content
The internet is a very crowded place, so when it comes to creating content – and more specifically headlines – what steps should you take in order to make sure that people click on, read and then share your work? Not only this, but what can you do so that you’re content is easily findable by search engine algorithms?
Why Every Small Business Needs an Online Video Strategy
When websites like Youtube receive over a billion views per month, it may be rather unsurprising that videos are becoming an increasingly powerful marketing tool used by online companies. It’s not simply the case that videos are easier to make or that they require less time and effort. There’s a fascinating psychology associated with visual learning – something which has been resolutely exploited by savvy digital marketers. The majority of the population are visual learners, 65% to be exact, so there’s huge advantages to launching a video campaign to promote your business.
Visual Content: How to make the most out of your infographics
When creating a web page, one of the key things to do is have good quality content. It used to be that this would only be text based, but this has quickly changed. Infographics are a great way to convey visual data to your target audience without having a large wall of text that isn’t pleasing to look at.