Native advertising is something we’ve been focusing a lot on recently, and it isn’t for no reason. Here at Neil Walker Digital, we have the talent to sense when something big is going to take over the market, and with native advertising, it’s definitely something that’s going to explode.
Content Marketing and Strategy
6 companies who are winning at brand publishing
Brand publishing is where companies create their own branded content in order to gain business. Simple. But when you delve deeper into brand publishing and the companies who are doing it well, you find that there is much more to it than simply creating content and hoping for the best. Brand publishing or content marketing, whatever you want to call it, is now a trusty way for brands to deliver messages to audiences, through different media, be it videos, blogs or games. It is then promoted through social media or through their very own online publications, whichever tactic they see fit.
What is Brand Publishing Anyway?
The word of the year for most online marketers, marketing think tanks and brand advertisers is ‘brand publishing.’ Here at Online ventures group, we’ve talked about it here, here and, of course here but so far haven’t fully answered the big question on most would be publishers minds, “What is Brand Publishing?” Perhaps a reason for this has been that brand publishing is quite a difficult thing to define, let alone develop a full theory on how it works. This is because, much like its previous guise of content marketing, the game of online advertising is constantly changing. Like real world advertising and self publishing, online advertising is never a solidly defined thing; and if it is, then it’s probably time you moved on.
Why brand publishing is the future of content marketing
Brand publishing is the buzzword of the year for many marketers, especially those who are also in the midst of embracing native advertising for all it’s worth. Many content marketing experts are now looking to brand publishing as the new way forward for content marketing, as it provides a whole raft of benefits that would otherwise be unavailable.
Top lessons in Content Writing
Here at Neil Walker Digital we’ve written a lot about content, from the advantages of content marketing vs. native advertising to how to organise your content around a successful marketing campaign, our blogs aim to let you know about what’s going on in the digital world of advertising. If something’s trending, we want to let you know how and why it is doing so well and what you can learn from it.
WordPress: the essential plugins for any content marketer
As time has moved forward, the way content marketeers have to work has completely changed. WordPress is one of the popular options for a lot of people, allowing anybody to have access to the tools that can create eye-catching and innovative websites.
The Big Digital Integration: How and why companies need to embrace integrated digital campaigns
There’s no doubt that the digital industry is definitely booming. We’ve seen incredible growth in the last decade alone, and anyone working within this sector will be able to tell you how far digital marketing has come – they may have even found that their own role has evolved thanks to the recent changes in digital.
Native advertising vs. content marketing
Native advertising is a form of sponsored advertising, and it works in much the same way that newspaper advertorials have done for many years. Native adverts are designed and dressed up to look like the editorial content that surrounds them and can come in many different forms, and while native advertising is only really coming to the forefront and is only just becoming a much talked about phenomenon, content marketing has been around for a little longer. This blog post, which is the latest in a number of posts about native advertising from us content marketing gurus at Neil Walker Digital, will look to outline the difference between the two, and dispel any myths that have arisen which surround these two forms of online marketing.
The Essential Tools for Creating a Successful Marketing Campaign
Creating a successful marketing campaign can be a tough job. You could spend hour after hour gathering the best resources, only for it to get a handful of views. It can be really disheartening, but it’s important to work past it. A little help can go a long way, which is why there’s a variety of tools that have been designed to assist you.
Native Advertising and Small Business: How to take advantage of a good thing
Native advertising has quickly become one of the most popular advertising techniques that a business can use. It isn’t a surprise really. It’s one of the best ways to convey your product over to an audience without it seeming like a full blown advert. It’s less, “SELL SELL SELL”, and more “Check out this interesting article about our product”.