Content Marketing and Strategy Archives - Page 4 of 10

6 Crazy Misconceptions about SEO and Link-Building

Search Engine Optimisation (SEO) has endured some pretty bad PR recently. And the content marketing sector is partially to blame.
We’ve all been guilty of propagating ‘content is king’ – as if other marketing techniques, like PR, social media, and (most importantly) SEO, are second-class citizens in the marketing monopoly.
The problem with the ‘content is king’ argument is that it’s actually quite misleading. It suggests that if you have great content, then that’s enough to attract audiences and generate business. Sure, it’s a good start… but it’s not really going to do much on its own.

7 Lessons For The Best Agile Marketing Campaigns

The digital age has brought with it a wealth of innovations, improvements and tools which have made modern life so much simpler. Thanks to email and the internet, global communication is both accurate and instantaneous, but it also brings with it a level of pressure. In modern marketing, you have to be on your toes; you have to be able to react quickly and take advantage of every opportunity which presents itself. You have to be agile.

The best viral marketing examples

Something that particularly interests us at OVG is viral marketing. It isn’t just a buzzword, it’s a genuine marketing technique that can be used to propel a business’s brand into public consciousness, and hopefully the history books. There’s just so many ways a good viral marketing campaign can be carried out, and it’s something more businesses should get excited about.

Content Marketing: The lies

If you’re familiar with Neil Walker Digital Group and the blogs that we’ve been writing recently, you’ll be aware that content marketing is a force that’s quickly taking over. It’s an important part of digital marketing, allowing you to reach both your audience and others that may not have been aware of your brand.

How can content curation improve your brand publishing campaigns?

Let’s get one thing straight first. Incase you didn’t know, brand publishing is a marketing strategy where brands don’t actually treat themselves as advertisers, but as content publishers. But how can the creation and curation of content help your brand publishing campaigns, and is there any value in doing so?

How can you be as successful as the New York Times?

I don’t mean success in the sense where you start from scratch (or from the bottom as Drake would suggest) and set up your own daily newspaper. Before developing it into a successful broadsheet with a projected daily circulation of 1,865,315, amassing 1,150 departmental staff in an office on Manhattan’s Eighth Avenue along the way. This blog will not assist in turning you from a publication which is smaller than the Private Eye, or as localised as the Sale and Altrincham Messenger into a worldwide media conglomerate. Forget that, as I simply don’t have the experience to preach like that (not yet anyway). This blog is about content marketing and how you can take tips from the NYT (short for New York Times, and how I will refer to them from now on) and improve your digital content output, including creating evergreen content, reusing old content, utilising consumer data and finally mapping social influencers.
Granted, the NYT built themselves up in the pre-digital era. The paper was founded in 1851 as the New-York Daily Times, before the name was then shortened to its current guise in 1861, with its influence growing considerably over the next century or so.

Content Marketing and Brand Publishing: Can't we all just get along?

Content is one of the most important things a business can have. Don’t believe me? Three of the most popular websites to date, Facebook, BuzzFeed and Youtube, all have one thing in common – they’re all full of content, whether it be good quality or not.

A Thousand Words: Choosing the right picture for your content

They say a picture paints a thousand words, but on the internet it’s more likely that a thousand words needs a picture. Mixing different types of content and media together is a superb way of brightening up written content, no matter how interesting or uninteresting it might be. A stock photo, either from a creative common site or made from a photo editor, can really maximise the quality of your content.