SEO Blog & Digital Marketing Insights

6 Crazy Misconceptions about SEO and Link-Building

Search Engine Optimisation (SEO) has endured some pretty bad PR recently. And the content marketing sector is partially to blame.
We’ve all been guilty of propagating ‘content is king’ – as if other marketing techniques, like PR, social media, and (most importantly) SEO, are second-class citizens in the marketing monopoly.
The problem with the ‘content is king’ argument is that it’s actually quite misleading. It suggests that if you have great content, then that’s enough to attract audiences and generate business. Sure, it’s a good start… but it’s not really going to do much on its own.

5 Reasons Why You Should Switch to WordPress

With the number of content management systems out there, it can be hard to know which is the best one for your website.

Things to Look out for when Choosing a Marketing Agency

As a business owner, you will undoubtedly have found yourself pondering the question: “Should I invest in a marketing agency?”. It’s a way to get expert knowledge and develop your understanding of an area you may not be familiar with. Although there’s a selection of standard services most people expect, marketing agencies should be doing a number of things for you.

How Online Shopping Stole Christmas

Twas the night before Christmas, when all through the house, only one creature was stirring, and he wasn’t a mouse. The children were wrapped up and snug in their beds, whilst dad frantically hit the computer with his head. He’d added to basket not two weeks prior, yet the postman hadn’t turned up with the new deep fat frier.

The Importance Of Optimised Mobile Websites

If you’re an avid reader of our Neil Walker Digital blog, you’ll know we’ve covered numerous ways to make sure your content fulfills its full potential. Today we will be focusing on something that is often forgotten about, mobile websites. In situations where a website isn’t optimised properly for these types of devices it can result in a business missing out on a huge audience.