When you first bring your business online, one of your main priorities should be a clear focus on building brand awareness.
7 Benefits of Paid Social
It was reported in the first quarter of 2015 that there were over 302 million people using Twitter alone. So with this figure in mind, when we think about all the other social platforms out there with millions upon millions of followers, it perhaps an indisputable truth that a company wanting to grow its business online should make the most of these platforms.
The Truth About Analytics
Analytics is one of the most important parts of your online marketing campaign. It allows you to monitor your website, any apps you have, and also how your ads are performing.
The Importance of Content Marketing Personas
As a company, it’s your responsibility to know your audience before you try sell your product – but does everyone who works for you know who your business is geared towards?
Do they know the lifeline of customers that are keeping your company afloat?
And their peers that could be future income for you and your brand?
Perhaps not, which is why creating personas is a great way to bridge the gap between your company’s target prospects and your employees.
What Makes a Great Blog?
To have a strong content marketing campaign, you’re going to need an effective blog.
And there are so many people out there already doing this – but there’s just one problem.
A lot of them aren’t doing it properly.
A History of Content Marketing (And What We can Expect to See in the Future)
Content marketing has become such a large part of the online marketing experience that it’s hard to imagine a world without it. But it’s not only a staple of the internet; content marketing has a place offline too.
We’re going to take a look back at the history of content marketing; from it’s pamphlet origins through to online pieces, and how it grew to become as important as it is today, for anyone seeking marketing success.
And then we’ll explore the future, to see where the craft is could be heading in the next few years.
6 Effective Ways To Keep Customers On Your Page For Longer
You need to keep customers on your page for as long as possible – fact.
Why is this?
It’s simple.
Google uses the amount of time people spend on your page to rank whether your website is relevant when it comes to their search engine results – so it’s important to keep bounce rates low.
8 Resources to Propel Your Content Marketing Campaign
It’s not always easy creating a killer content marketing campaign.
Most of the time, it requires months of trial and error. You’ll write one great blog, maybe two, and then you’ll wonder why your site traffic dipped all of a sudden. Or maybe your infographics share well on social media, but your blogs fall by the wayside. No one says it’s easy. But there are certain steps that every marketer can take to ensure their content stays at the top of its game.
Conversion Rate Optimisation is communication
When it comes to converting your website visitors into actual customers, there are a few measures you can use to help improve your chances of success.
Providing an a tempting call-to-action, ensuring your content is search engine friendly, and incorporating engaging content and customer referrals can all help convince leads to invest.
Is Your Website Ready for Google's Mobile Algorithm Update?
Websites that work effectively on mobile devices have long since been of interest to Google, and it’s not surprising.