Since its small time launch in 2004, Facebook has become the largest social network and by the second quarter of 2016 it could boast 1.71 billion monthly active users. In 2006 Facebook ads were launched in partnership with Microsoft and that’s when the game changed!
Advertising on Facebook can be hugely effective, however it’s important to make sure you’ve optimised how you’ve set-up your campaigns in order to achieve the best results and most effective use of budget. If your Facebook ads aren’t working, have become stagnant or aren’t giving you the results you were hoping for, here are seven things you might need to take a look at.
7 Reasons Your Facebook Adverts Aren’t Working
Why Video Marketing in 2017 Will Be The Star of Digital
It’s no secret that video marketing is becoming more prevalent, and with social platforms like YouTube and Facebook continuing to be firm favourites, it’s little wonder why visual content is turning into a digital marketer’s go-to for effective advertising.
But why is video marketing so vital in today’s business world?
7 brands whose marketing teams need a payrise
There comes a time in every marketer’s life when they must decide whether to stick with the status quo and go through the motions, doing what’s expected from their industry… Or they can take a chance dare. Dare to be different, dare to mix things up and dare to push limits.
Social Media on the Campaign Trail
The 2016 presidential election has been a global phenomenon, a spectacle on a scale that has never been seen before. From talk of Game of Thrones-esque walls being built across the border to tear countries apart, to supposed death threats aimed at other candidates, the world has been left in awe of the events erupting from the U.S.