Blog

a4uexpo 2012 3

Twitter Lingo: 30 Terms You Need To Know

Many people entering the world of Twitter for the first time can often get lost in the lingo and feel a little bit left out. If you don’t know your “retweets” from your “Follow Friday” take a look at the list of Twitter terminology below.
@ – The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile. See also Replies and Mentions.
Direct Messages – Also called a DM, these messages are private between only the sender and recipient. Tweets become DMs when they begin with “d username” to specify who the message is for.

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a4uexpo 2012 3

Integration of Facebook in iOS6 will give the social network new life

Facebook. Can you live without it? Can you even avoid it? The truth is, there is a new trend for “Facebook apathy” out there amongst the general public. Though there will always be those who oppose what is popular but this discontent is growing, particularly after the timeline update.
It then has to be seen as a masterstroke by Facebook to get iOS integration because when the very same thing happened with Twitter last year in iOS 5, monthly signups to the social network increased by 25%. An even better stat is that 47% of photos uploaded on Twitter are from an iOS device. Why did this happen? The barriers to entry were as simple as owning an iPhone or iPad.

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a4uexpo 2012 3

5 things you need for a user friendly website

1. Get rid of as many errors as you can.
A website with loads of errors is on par with sitting next to someone on the bus who hasn’t showered for ages* – it doesn’t make for a pleasant experience. Try to resolve as many errors as possible to make it easier and smoother for the user to visit your website.
2. An attractive homepage.
This seems an obvious thing, but some websites forget that this is the first thing a user will see. There is nothing worse than a flat, boring site with little thought put into the design or usability. See the homepage as the’ front cover’ of your website – this is the page where the user will decide whether or not they want to look through the rest of the site. Making the homepage attractive means having a good design and keeping the user stimulated. Imagine you were buying a new phone, would you buy a phone that only does what it needs to, has a basic design and function and is not really kept up to date? Or would you buy a phone that has a great design, brilliant functionality, is constantly being updated to make it better and has interesting features? You’d prefer the latter.

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a4uexpo 2012 3

A man walked into a bar and said: "Is content really that important?"

If your intention for your website is to receive no revenue, sales or visits, then feel free to click onto something else. If not…
It’s a well established fact that content is vital when embarking on an optimisation and/or marketing strategy. It really is. But, a less debated concern is what type of content is king? Or, in other words, how good does that blog post have to be, after all, a link is a link is a link, is it not? Does it have to be good at all?

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a4uexpo 2012 3

Top tips for portraying the right image on Twitter

The beauty of social media is that your presence and identity what you intend it to be. Unlike real life you can selectively share information; if you are having a bad hair day passersby in the street will be aware but your twitter followers need never know, unless you decide to upload a candid snap of the disastrous look they would be none the wiser.
This is the true beauty as you can strategically share parts of your life and persona opposed to the whole package; if you intend to use your profile for business purposes you need not divulge information about your social activities or relationship woes and vice versa.

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a4uexpo 2012 3

High quality content can help save you from the dreaded penguin

April 24th was a significant day within the world of SEO. It was the day of the penguin. Normally cuddly, cute little creatures, beloved by all, this was a penguin on a mission. A penguin on the warpath. He was dispatched with one intention: obliterate anyone in his path that utilised ‘black hat’ SEO techniques.
There were significant casualties. A huge number of sites. You may have awoken on the morning of the 25th to find a site that sat on high at #1 in the google rankings for your main keywords now languishing on the 7th page of google. Sites were blown out of the water over night.

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a4uexpo 2012 3

Social media tools

The right tools for the right tasks: how to find good social media tools
The idiom goes “bad workers always blame their tools”. Yet you wouldn’t use a 1980’s PC tower, so you shouldn’t use an outdated social media tool either. So if you find yourself blaming your tools over and over again then you need to learn the skills to find the right tools. By utilising some very basic principles you should be able to find a number of social media tools that should solve almost all of your everyday tasks. Some of these techniques you may already use and others you may never thought of using, yet all of them can be used to find the extension or program that you really need.

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