Blog

a4uexpo 2012 3

Infographics and Designing Trends

Design trends on the web spread quickly and it looks like infographic’s are the latest thing. Over the past couple of weeks I’ve been assigned to design some of my own and I’ve found that data visualisation presents a few new challenges.
To spare any designers out there looking to make their own I’ve compiled some helpful tips that I’ve found around the web to get you started.

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a4uexpo 2012 3

Insights Triangle View

Our industry insights report has been developed to provide a detailed overview into any industry. This detailed overview will give an understanding to the reader of what online marketing the industry is completing. Today we take a look at one specific area of the Insights report, the overview triangles. These triangles represent the three main areas of an online presence.

a4uexpo 2012 3

Facebook: The New Online Shopping Centre

As I log onto my Facebook account I contemplate what I will spend the next hour liking and commenting on. I come to the quick conclusion that my sessions have become less social engagement and more shopping excursion. As my like list becomes larger than my friends list I wonder; what is the real use for Facebook now?
It seems it has evolved from a simple social network where we share our embarrassing weekend antics via LOL statuses and candid snaps, into a place where we can locate bespoke dresses, ipad stands, special cakes and almost anything else you can dream to search.

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a4uexpo 2012 3

“What’s so good about having a social media account?”

Social Media is one of the fastest growing industries in the world, but don’t be alarmed, this is definitely a good thing for people in the business world!
Social Media is great for businesses who want to reach out to possible new clients and gain more business. There are nearly 1 billion people in the world who have social media accounts, over 900 million people have a Facebook account and over 500 million have a Twitter account. This means that there are a lot of people out there that can mention your business and get your website known.

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a4uexpo 2012 3

Tip for adding Google Analytic`s Snippet

Here`s a quick tip for adding Google Analytic`s snippet and any other tracking snippets you plan to use in the website header.

Static page websites with lots of pages can be a right royal pain in the backside adding your Google Analytic`s snippets after you have built your website because you need to add it to each and every page.  So I strongly suggest you add the Google Analytic`s snippet code early on in the design stages.

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a4uexpo 2012 3

Why Keywords Are Key

Keywords are the most important SEO element for every search engine, they are the light that an engine fumbles through the dark to find, shimmering with that distant keyword glow. The most vital first step to having a successful SEO campaign is selecting the right keywords. In order to determine what are the correct keywords for your campaign, you must do some in-depth research into your target market and your industry: what keywords your competitors have chosen, an analysis of what the online population are searching for and what keywords you think best reflect your service or product.

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a4uexpo 2012 3

Digital Convenience Replacing Artistry

Over the past decade the rapid advancement of technology has changed the face of the creative industry dramatically. With digital creative tools now available to everybody at an affordable price it seems that everybody nowadays considers themselves a photographer, designer, illustrator, filmmaker etc.
This isn’t necessarily a bad thing. But I often wonder if this is damaging the way we perceive art? As the web overflows with amazing talent the value of art has lowered. Now most of the time, talented artist are forced to sell their services for cheap, if not for free. Twenty years ago a talented artist would rarely have had to give away his work for free but things have changed.

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a4uexpo 2012 3

Evolution of the web – helping it move forward

Over the past 15 years the World Wide Web as we know it has come a long way. Websites, designers and developers, and web based technologies have all evolved and aided in making the online experience into what it is today. Websites are no longer just pages of information. They are interactive visual experiences that are as fundamental to our everyday lives as cars or phones.
As new web technologies are created and introduced, old methods for creating things become redundant, and eventually die out. This is evolution, and this is how the web, and the world moves forward.

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a4uexpo 2012 3

Removal of Google Penalty through Un-Natural Link Building

How to Remove a Google Penalty
Seen your website rankings disappear? Has your website traffic dramatically dropped? Your not alone!
Tens of thousands of websites have suffered with the recent Google Penguin algorithm updates, thousands of websites have been penalised by Google. In most cases penalties are incurred due to having low quality backlinks pointing to your website, duplicate content or very spammy low quality text content.

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a4uexpo 2012 3

Does Your Website Warrant a Mobile Version

As mobile devices advance and become a bigger part of everyday life, we get clients who ask when does my business need a mobile version of the website?
Well…
Over the past few years mobile and tablet devices have become so easy to use. They have forced users to use them instead of using a desktop or a laptop. This evolution has seen an increase in mobile traffic.

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