Since its introduction in July 2011, Google’s answer to social networking has divided opinion across the digital community. This critique will analyse the pros and cons of Google+ and whether it has the potential to compete with the big hitters such as Twitter and Facebook.
Content Rules the World: 2014 predictions
2014 has already arrived at the Neil Walker Digital office with a bang, thanks to our latest report and the usual fun and merriment that Christmas brought to us. Now that things are settling down again though, we’re ready to get back to work and know that there’ll be a lot of changes in the year ahead.
Full of Fail: 5 of the worst social media marketing fails of 2013 so far
I’ll be honest – Twitter isn’t my forte. I find Facebook much more ‘me-friendly’, so I can well and truly sympathise with those that regularly fail on social media.
However, the truth is that large companies shouldn’t really be failing. These companies’ social media departments are managed by competent, educated people, all of whom have (or should have) lots of experience in creating comprehensive social media strategies.
So, if that really is the case, how – I repeat – how did some of these fails happen?
Take a look at these five cringers from 2013 so far:
Instagram Now Offers Video And Starts The Instagram Video Vs Vine War
Many of the internet users of today would like to tarnish Instagram as a copycat, a thief or something which has completely ripped off someone else’s idea. Well, unfortunately with its new video feature, they can’t. Instagram wanted to be the ‘Instagram for video’ 14 months before Vine launched on twitter. It expressed its interest in “something bigger than filtered photos” as far back as November 2011.
Following in Twitter's footsteps: Facebook to offer clickable hashtags
Facebook is set to offer clickable hashtags on their site much like Twitter has been doing for years.
After first starting in IRC channels, hashtagging has blown up. This is mainly due to the popularisation of Twitter, after a huge boom in traffic in March 2008.
Weather and Fashion: How people shop when the weather changes
Have you ever noticed that when the weather suddenly changes you feel the need to go out and buy new clothes. For example, when it starts raining and gets very windy you jump online and buy a winter coat and when the sun begins to appear during the summer, you rush to buy shorts and t-shirts.