For a long time now, a new wave of shopping has been facing off against traditional businesses in order to become a genuine competitor.
5 Social Media Tools for Businesses in Manchester
In the days of roaring Brit Pop and outrageous Union Jack dress, London ruled the waves of contemporary cool. Flats were cheap, arts jobs were abundant, and Notting Hill didn’t represent aspirational living.
Why content marketers should embrace strategy planning
It’s commonplace for brands to now hire agencies to create content in order to grow their business. Content marketing is now the big thing in the digital world – content eccompasses blogs, videos, whitepapers, infographics and guest blogs – all of these things help to drive engagement and build brand loyalty. Loyal customers buy more things; it’s a snowball effect – engaging or educating people through un-salesy content in order to gain their trust.
How to build links without guest blogging
When the practice of guest blogging first came about, it was fantastic for both the guest and the host. The former would usually be a well-thought-of writer whose work would thereby gain exposure and recognition on another website aside from their own, and the latter would of course be the recipient of content which was well-written and, more importantly, of specific interest to their readership.
What’s the role of format in content marketing?
If the name of the game is content marketing, then format reigns king.
In 2014, a ‘new trend’ emerged in marketing that took the industry by storm. Content marketing became the tool par excellence for attracting and retaining customers through the production of valuable and meaningful content. Initially, all of this seemed a little odd. It would be wrong to say that content marketing is enduring a revival because, in reality, it never went away. Content has always been there, but it’s being utilised now in an entirely different way. Longform writing is becoming the norm and businesses are turning their attention to various marketing formats to showcase their brand.
The Future of Business Development in Law Firms
It’s a well known fact that when it comes to law firms, Business Development is different firm by firm, but in reality what do Business Development Managers have to achieve in a law firm? It’s the Partners role to sell the services of the firm, the Associates role to complete the work, so it must be the Business Development Managers role to market the firm, right? But how? What makes you ‘buy’ legal services – it’s a very ‘on-demand’ product rather than something you always need – for most people anyway.
How Our Shopping Habits have Changed Forever
Some twenty five years ago, an ingenious creation that is now taken for granted as our god given right to knowledge, entered our lives. Many of the youngsters that I work amongst on a day to day basis are younger than this gem and have never known what life was like before we had a wealth of information available at our fingertips.
Subheadings: Why they're important and how to use them effectively
How many times have you clicked on a blog with a compelling title and then been greeted with an uninviting wall of text?
I have experienced this countless times. On each instance I have closed the window with my interest in the blog closing just as quickly. Even if the content of your blog is brilliant, presenting it as a block of text is a sure-fire way to render it unreadable.