Here at Neil Walker Digital Group, longform content is our new favourite toy, and it’s one that’s producing amazing results not only for ourselves but also for our clients. We’re constantly altering our strategies, because we aim to never be seen as a one-trick pony. We’re championing ultra-longform content for all of our clients and it’s proving incredibly successful, but we have to ask the question – is longform the ideal option for your business?
How Legal Firms can benefit from Content Marketing
A law firm aims to serve clients and to develop relationships. With a bit of luck, moreover, they will make some money along the way.
However, this is often easier said than done. In addition to these primary goals, it’s of the utmost importance that legal firms have an effective marketing strategy to further their business and financial interests. In 2014 and beyond, law firms really need to use content marketing to achieve their aims successfully.
Regardless of your particular area of practice, great content marketing has one clear objective – to make your firm the definitive thought-leader in your respective field and/or location.
19 reasons why cloud computing is the future for marketers
Marketeers take note: it’s time to take your head out of the clouds and look towards a new type of cloud. The digital landscape is always on the move and now has taken a rather seismic shift; enter cloud computing. It’s the next big development in online storage and looks to be the future for for marketing agencies of all sizes, with huge benefits to be seen for SMEs.
6 of the best content marketing blogs
If you’re familiar with Neil Walker Digital blogs then I’m sure you know how much we love content. We understand how content can help to define a business. It isn’t always easy to simply start producing content. Without a clear vision on what you want your content to be about, there can be numerous headaches before you get a grasp of what subject you want to create content on. It’s completely possible to spend countless hours producing something that you think will expand your brand into the next level, only to realise that it does very little in the way of improving engagement, sales or traffic. This can become a discouraging process
How SMEs can utilise LinkedIn’s publishing platform
Many small enterprises still undervalue the need to use social networks such as LinkedIn as a part of their online marketing. LinkedIn is now established as a great place for business minded people to interact and connect with each other, but how can SME’s use LinkedIn to increase the potential of their business and get themselves noticed?
Why Content Marketing is About Much More Than Content
I know what you’re thinking. Here it is, another anonymous figure lecturing to us about why content marketing is the latest trend. It’s annoying and (most of the time) deeply repetitive. That’s why I want to look at content marketing without the content.
3 new content marketing tools to help you generate content AND ideas
I am sure that you, a person interested in content marketing, has read tens, if not hundreds of blog posts about content marketing strategies and used several tools to aid with the generation of content ideas.
Yes? Well, hopefully you will have an interest in the tools that I would like to bring to your attention.
At Neil Walker Digital Group, what usually happens when we get creative is that we create internal tools to improve our own workflow and then some of these get turned into products that we sell, or into tools that we release on to the web, such as the three in this post.
How content creation can increase brand awareness
Content is one of the most important things a business can produce. You could have developed one of the most amazing products in the world, but with no content to explain what it is and who you are, it’s more likely than not that your existence and product will be ignored. There are different ways to create content that will increase brand awareness. It can range from social networks, to viral videos.
All about content marketing audits
At Neil Walker Digital we know that content marketing is now key – we have blogged very recently about this, including our posts on content strategy and format within content marketing. Producing engaging content cannot happen without both a strategy and a clear idea of content format – but how do you make sure everything is ticking along nicely, and how do you ensure that you are getting the amazing results you have promised your clients?
How to choose the right social networks for your business
Any business worth its salt these days has a strong and memorable presence on a number of social media platforms. Not every social network is suitable or applicable to every business, but there is at least one or two that every business can benefit from making use of – greatly so. It’s not necessarily true that the more social media platforms you’re on, the more successful your business will be – the key is to ascertain which social networks are right for your business and use them well. It’s better to have a solid and consistently engaging presence on two social networks as opposed to dabbling in five different ones and only having limited outreach.