We are currently living through an online marketing revolution, and the tables have well and truly been turned. The panda has left the building and Google has stuck a knife into traditional SEO concepts. Through algorithm improvements, the onus has now shifted from your traditional optimisation practices and content marketing is now the new star – many online marketing companies have stood up and taken notice. But fear not, SEO experts, as your jobs are safe for now, and don’t be alarmed when your company begins to morph into not just a marketing company, but a fully-fledged creative agency and publisher.
How to improve and personalise your visual content
Over the last few weeks we’ve touched upon the topic of visual content quite a bit here at Neil Walker Digital. I wrote a blog post last week about how attaching images to your tweets when you’re linking to articles can increase its outreach, and my Rochdalian colleague Chris wrote one a couple of weeks ago about making the most of infographics.
From Rome to Ben & Jerry’s Ice Cream: 4 Reasons why Storytelling Should Centre in Every Marketing Campaign
Between 29-19 BCE, the Roman poet Virgil wrote the first Latin epic poem of his generation. The Aeneid, as it would later be named, was a 1,896-line poem which detailed the triumphant return of Aeneas; the epic hero who escaped from Troy and travelled across the Aegean, facing numerous perils, and eventually settling in Italy. He fought the Carthaginians and even began an affair with the half-goddess, half-African queen Dido. After overcoming numerous battles and tribulations, Aeneas was crowned King and was responsible for establishing a thousand-year dynasty which solidified Roman rule in the Mediterranean.
So what's the deal with duplicate content?
Dealing with duplicate content is one of the most irksome aspects of being a writer, and in terms of being an online writer, you also have to deal with the ramifications of copied content. Whether it’s been done in a scheming ‘black hat’ way, or whoever’s responsible for the copying did it completely innocently, duplicate site content can be a big issue.
Content Marketing: The Audience Matters
Content marketing is one of the most popular and effective ways to reach your intended market. It doesn’t matter if your content is within a blog, or is something else, if you fail to engage with the correct audience, a piece of work isn’t going to do well.
Learn the essentials of writing great headlines for your content
The internet is a very crowded place, so when it comes to creating content – and more specifically headlines – what steps should you take in order to make sure that people click on, read and then share your work? Not only this, but what can you do so that you’re content is easily findable by search engine algorithms?
How and why images massively boost content outreach on social media
Incorporating an image into a tweet uses up 23 of the available 140 characters. Of course, with these 140 characters that you have at your disposal per tweet, you need to get across exactly what you want to say. So, this considered, every character is incredibly precious and using 23 of them up to make way for a picture is illogical, right? Wrong. Dead wrong. An image can be much more valuable to a tweet than what you can say with 23 characters (which, actually, isn’t very much at all) – if you choose a good’un. A decent image can be invaluable and may just make all the difference. It can have an enormous influence on how far your content reaches on social media.
The ingredients of viral content
When we describe something on the internet as having gone ‘viral’, what we mean is that it has spread very quickly and has had an extremely far reach (often global).
Generally speaking, the word ‘virus’ and its variants have negative connotations (even in computer terminology), but with regards to content this is not the case whatsoever. Producers of any sort of content (be that in a professional or a recreational capacity) want their work to spread across the internet like a virus – that’s the idea. The more people that see it, the better.
16 superb tactics for improving the performance of your content over social media
Your content might be magnificent, it might be sculpted by the most talented wordsmiths around, it may inform, delight, entertain and it may add a tremendous amount of value to your brand, products and company. Great. All this is well and good, and you might be delighted with your efforts, but are people actually seeing it? You can’t just create a blog and expect people to read it. You can’t film a video or record a podcast and suddenly expect the entire internet to instantaneously tune in. Unique and inspiring content which is crafted with due care, attention and effort is what people surf the internet to find, and in 2014, content is what ultimately drives leads and sales.
Why Every Small Business Needs an Online Video Strategy
When websites like Youtube receive over a billion views per month, it may be rather unsurprising that videos are becoming an increasingly powerful marketing tool used by online companies. It’s not simply the case that videos are easier to make or that they require less time and effort. There’s a fascinating psychology associated with visual learning – something which has been resolutely exploited by savvy digital marketers. The majority of the population are visual learners, 65% to be exact, so there’s huge advantages to launching a video campaign to promote your business.