As we have discussed in previous Neil Walker Digital blogs, native advertising is becoming prominent on the online marketing landscape, but in case you’ve not cast your eye over those previous entries, what is it exactly?
Native advertising could be described as ads that are seamlessly integrated into a user’s feed or screen, and are nearly indistinguishable from organic content. Essentially native advertising is dressed up to look very much like the content it appears within.
As time has moved forward, the way content marketeers have to work has completely changed. WordPress is one of the popular options for a lot of people, allowing anybody to have access to the tools that can create eye-catching and innovative websites.
There’s no doubt that the digital industry is definitely booming. We’ve seen incredible growth in the last decade alone, and anyone working within this sector will be able to tell you how far digital marketing has come – they may have even found that their own role has evolved thanks to the recent changes in digital.
Native advertising is a form of sponsored advertising, and it works in much the same way that newspaper advertorials have done for many years. Native adverts are designed and dressed up to look like the editorial content that surrounds them and can come in many different forms, and while native advertising is only really coming to the forefront and is only just becoming a much talked about phenomenon, content marketing has been around for a little longer. This blog post, which is the latest in a number of posts about native advertising from us content marketing gurus at Neil Walker Digital, will look to outline the difference between the two, and dispel any myths that have arisen which surround these two forms of online marketing.
Creating a successful marketing campaign can be a tough job. You could spend hour after hour gathering the best resources, only for it to get a handful of views. It can be really disheartening, but it’s important to work past it. A little help can go a long way, which is why there’s a variety of tools that have been designed to assist you.
Native advertising has quickly become one of the most popular advertising techniques that a business can use. It isn’t a surprise really. It’s one of the best ways to convey your product over to an audience without it seeming like a full blown advert. It’s less, “SELL SELL SELL”, and more “Check out this interesting article about our product”.
‘Native advertising’ is one of those expressions you’ve probably heard quite a lot recently. A member of our content team, Andy, wrote a blog about it just the other day, in fact – which you can read here.
Viral content is a phrase that gets thrown around a lot these days. It can be found on the forefront of a marketing campaign and it’s often shared on different social media. The big questions is, what is it all about?
All successful social media campaigns have one thing in common: good planning. Like most things in life, jumping in head-first to a social media campaign will quickly prove to be a bad idea. Think of your social campaign as your battle plan – you need to decide when you’re going to strike and how, and also have a contingency plan in case things don’t go exactly the way you planned.
Change is inevitable, and whether it’s for better or worse, there’s not much a mere mortal like you or me can do about it. People are very vocal about change, just by seeing the reaction to online streaming provider Netflix changing their logo, or by observing the outcry when Facebook decide to tweak their website, you can get an idea of people and their attempts to fight it. Personally, I see change as progression, and within the world of advertising and digital marketing there has been a real growth in what’s known as native advertising – a real change that has united publishers and advertisers.