Content is one of the most important things a business can have. Don’t believe me? Three of the most popular websites to date, Facebook, BuzzFeed and Youtube, all have one thing in common – they’re all full of content, whether it be good quality or not.
A Thousand Words: Choosing the right picture for your content
They say a picture paints a thousand words, but on the internet it’s more likely that a thousand words needs a picture. Mixing different types of content and media together is a superb way of brightening up written content, no matter how interesting or uninteresting it might be. A stock photo, either from a creative common site or made from a photo editor, can really maximise the quality of your content.
17 essential tools for gathering data within digital marketing
There used to be a time when the only way you could judge the success of a certain marketing campaign was either through conversions (sales), or through focus groups where agencies would ask the opinion of those who had witnessed the advertisement. This of course, was before the digital age and while those two parameters are handy for discovering if a campaign has worked, nowadays us digital marketers have access to a plethora of different types of data, each with its own unique use.
This new data not only makes things easier, but we’re now able to easily understand where things are going wrong, allowing us to deliver a better ROI to our clients. Essentially streamlining our campaigns, across content, social and design, in the hope of becoming much more effective.
Why native advertising is the next big thing
Native advertising is something we’ve been focusing a lot on recently, and it isn’t for no reason. Here at Neil Walker Digital, we have the talent to sense when something big is going to take over the market, and with native advertising, it’s definitely something that’s going to explode.
6 companies who are winning at brand publishing
Brand publishing is where companies create their own branded content in order to gain business. Simple. But when you delve deeper into brand publishing and the companies who are doing it well, you find that there is much more to it than simply creating content and hoping for the best. Brand publishing or content marketing, whatever you want to call it, is now a trusty way for brands to deliver messages to audiences, through different media, be it videos, blogs or games. It is then promoted through social media or through their very own online publications, whichever tactic they see fit.
What is Brand Publishing Anyway?
The word of the year for most online marketers, marketing think tanks and brand advertisers is ‘brand publishing.’ Here at Online ventures group, we’ve talked about it here, here and, of course here but so far haven’t fully answered the big question on most would be publishers minds, “What is Brand Publishing?” Perhaps a reason for this has been that brand publishing is quite a difficult thing to define, let alone develop a full theory on how it works. This is because, much like its previous guise of content marketing, the game of online advertising is constantly changing. Like real world advertising and self publishing, online advertising is never a solidly defined thing; and if it is, then it’s probably time you moved on.
Out in the Wilderness: Brand Publishing vs. Content Marketing
Like many of you reading this, I can remember a time when the internet was a home for special interest groups, mainly flash animations and little else. How times have changed! Now when it comes to trying to define marketing, time and time again online and content marketing will appear.
Brand publishing predictions: Have any of them come true?
The publishing industry has seen massive disruption over the past 5 years or so. It was once the case that there were only a select few publishing houses that were pushing out content and influencing readers, but not anymore. The power to publish and influence is now not just with the big news corporations and media conglomerates across the globe, think Fox International, CBS or our very own BBC. The rise of social media, self publishing platforms and mobile communications has allowed not only customers to be able to have voices, but brands are also able to now reach customers by publishing their own content (blogs, videos, infographics, etc.) through the media channel of their choosing.
Why brand publishing is the future of content marketing
Brand publishing is the buzzword of the year for many marketers, especially those who are also in the midst of embracing native advertising for all it’s worth. Many content marketing experts are now looking to brand publishing as the new way forward for content marketing, as it provides a whole raft of benefits that would otherwise be unavailable.
Top lessons in Content Writing
Here at Neil Walker Digital we’ve written a lot about content, from the advantages of content marketing vs. native advertising to how to organise your content around a successful marketing campaign, our blogs aim to let you know about what’s going on in the digital world of advertising. If something’s trending, we want to let you know how and why it is doing so well and what you can learn from it.