Social media is incredibly popular with customers; more specifically it’s popular with your customers, making a social media presence especially important for businesses. According to fastcompany.com, only 7% of marketing companies do not use social media as part of their campaigns, so with that statistic in mind it’s hard to argue just how important social media has become in the successful marketing of businesses.
Under Fire in 140 characters: Brands Caught in Online Controversy
Of the many marketing pitfalls faced by brands when they’re creating an online presence is the production of a personality. Like it or not, every brand’s digital marketing output has the added factor that anyone can – and will – contact them, expecting to directly talk to ‘the brand’.
7 Lessons For The Best Agile Marketing Campaigns
The digital age has brought with it a wealth of innovations, improvements and tools which have made modern life so much simpler. Thanks to email and the internet, global communication is both accurate and instantaneous, but it also brings with it a level of pressure. In modern marketing, you have to be on your toes; you have to be able to react quickly and take advantage of every opportunity which presents itself. You have to be agile.
11 tips to build customer loyalty
It doesn’t matter what type of business you have, a key aspect is retaining a steady customer base. Attracting new customers can cost a lot of money, and if you compare it to simply maintaining customer loyalty the difference is staggering. Regardless of this, numerous businesses feel it’s acceptable to simply neglect their existing customer base.
4 Historic Brands that have gone 'Digital'
The internet and social media is now a solid advertising platform. Today, big brands and companies invest a hefty portion of their marketing budgets on snagging casual web surfers. With reports now suggesting that people spend on average over 5 hours a day online, it’s clear to see why. Many more people spend time on online devices nowadays than they do watching television, making online content a top priority.
Many brands will have a Twitter account, Facebook profile and the standard social media connections for distributing their promotional material. Companies such a Blinkbox and GoPro cameras as discussed in previous blogs have led the way in brand marketing, but these companies were established more or less entirely through an online medium. How do brands with a history manage to convert their image online?
The best viral marketing examples
Something that particularly interests us at OVG is viral marketing. It isn’t just a buzzword, it’s a genuine marketing technique that can be used to propel a business’s brand into public consciousness, and hopefully the history books. There’s just so many ways a good viral marketing campaign can be carried out, and it’s something more businesses should get excited about.
5 visions for the future of business in Manchester
Manchester City Council has outlined a vision which aims to transform Manchester into a ‘world class’ city by the year 2020. The plan is to instigate a future in which the city will have significant economical and cultural clout, not just in Britain, but throughout Europe and across the globe.
Content Marketing: The lies
If you’re familiar with Neil Walker Digital Group and the blogs that we’ve been writing recently, you’ll be aware that content marketing is a force that’s quickly taking over. It’s an important part of digital marketing, allowing you to reach both your audience and others that may not have been aware of your brand.
How can content curation improve your brand publishing campaigns?
Let’s get one thing straight first. Incase you didn’t know, brand publishing is a marketing strategy where brands don’t actually treat themselves as advertisers, but as content publishers. But how can the creation and curation of content help your brand publishing campaigns, and is there any value in doing so?
How can you be as successful as the New York Times?
I don’t mean success in the sense where you start from scratch (or from the bottom as Drake would suggest) and set up your own daily newspaper. Before developing it into a successful broadsheet with a projected daily circulation of 1,865,315, amassing 1,150 departmental staff in an office on Manhattan’s Eighth Avenue along the way. This blog will not assist in turning you from a publication which is smaller than the Private Eye, or as localised as the Sale and Altrincham Messenger into a worldwide media conglomerate. Forget that, as I simply don’t have the experience to preach like that (not yet anyway). This blog is about content marketing and how you can take tips from the NYT (short for New York Times, and how I will refer to them from now on) and improve your digital content output, including creating evergreen content, reusing old content, utilising consumer data and finally mapping social influencers.
Granted, the NYT built themselves up in the pre-digital era. The paper was founded in 1851 as the New-York Daily Times, before the name was then shortened to its current guise in 1861, with its influence growing considerably over the next century or so.