3D printing has been around for over 10 years, but portable 3D printers have only been recently released. It seems there has been a real buzz about 3D printing over the past month.
Additive manufacturing, or 3D printing as it’s more commonly known, is the process of using a digital model to make a three dimensional solid object. This can be virtually anything. Since the start of the 21st century there has been a huge growth in 3D printers and prices have dramatically decreased over the past few years as the technology becomes more widespread.
Although recently, there has been negative press regarding the use of 3D printers, there’s no doubt that 3D printing will continue to grow especially in the power tools market. Our way of thinking, and the point of view we want to get across here, is that we should be excited about the development of this technology – it’s come a long way and will only get better.
Right now, there are currently 4 main companies out there that dedicate themselves to providing and maintaining 3D printers. These are as follows.
Each one of these four companies are professionals in what they do. However some of them have more brand awareness than others………why?
First, lets take a look at some of their online statistics.
As you can see, there is a clear winner in which company is dominating the 3D printing industry.
Color.co.uk in our view is dominating the 3D printing market, simply down to how well they are doing online.
Let’s think about it; personally if we were a director of a company dedicated on selling 3D printers, our main focus would be making sure we dominated the online industry for our sector.
Links
Let’s look closely at the link profile of color.co.uk so you can understand one of the many reasons that make color.co.uk’s online presence so dominating.
We can see here that over the past two months color.co.uk has been gaining a steady amount of domain based links which we feel is one of the reasons why they are dominating online.
This is not to say that the other companies are not doing as well as color.co.uk. If you look at the first graph 3dcreationlab.co.uk actually beat color.co.uk in the amount of unique IP’s. Not only that but as you will see from this graph, 3dcreationlab.co.uk have topped the chart for branded links and referring IP’s.
Social
Now lets take a look at the social aspect of 3D printers and the respective four companies in relation.
Social is a very important part in today’s economy; it’s not just from a personal aspect but also from a commercial one as well.
From this level, companies can use social platforms such as Twitter to really build a community and in turn, improve brand awareness.
Now let’s have a look at some statistics about the social shares for each of the four companies mentioned previously.
We can see here that color.co.uk have a very active social platform, and is therefore one of the reasons why their online presence is greater than their competitors, and their brand awareness more popular.
So we can understand what this means, lets take a look at the exact numbers that each companies social share equates to.
Considering that 3D printing is an emerging industry, the statistics speak for themselves; companies such as color.co.uk, and 3dcreationlab.co.uk have taken the time to reach out to a wider community, so will ultimately see a better increase in traffic.
Again, this all contributes towards a better online presence.
So what are we getting at here? Are we saying one company is better than another? No, certainly not.
Point Of View
I think that from the current statistics shown above, 3D printing will become more and more predominant throughout many industries, not just in construction. With a little work, art and digital marketing companies, for example, could put these 3D printers to good use.
Not only this, but it’s recommended for companies that produce/sell these 3D printers to have a great online presence. Dominating the industry in this way can really prove effective.
It’s not just about focusing on links, or just on social media, but the entire package; if more 3D printing companies focus a little time and effort into improving their online presence, then we could all soon be implementing this technology into our daily lives.
LINKS + SOCIAL + CONTENT = BETTER ONLINE PRESENCE
Something To Think About
What do you think?
Are 3D printers a viable idea for industries?
Should more businesses be focusing on improving their online presence?
Let us know at [email protected]